Blog2021-10-11T15:02:35+10:00
2901, 2024

Take a Look Inside Our Beginner Songwriting Course

By |January 29th, 2024|

Take a Look Inside Our Beginner Songwriting Course Have you heard about our beginner courses, or are you curious about them? They are totally online in our course portal and run over a 10-week term. The course consists of songwriting lessons, exercises and songwriting, mentor feedback and peer support, and is accessible in one place. The beauty of an online course is that our students come from all over the world and can fit the

2712, 2023

How To Make the Most of Showcasing at a Music Industry Event

By |December 27th, 2023|

How To Make the Most of Showcasing at a Music Industry Event Based on the content of Episode 40, The Magic of Songwriting with Francesca de Valence The idea of getting your music on stage at a key industry event in your hometown or even overseas can sound alluring, but showcasing can be a big financial investment and should be part of a much bigger picture growth strategy. How do you know if the

1412, 2023

Navigating the PR Dilemma: Insights from Super Duper Founder, Genna Alexopoulos

By |December 14th, 2023|

Navigating the PR Dilemma: Insights from Super Duper Founder, Genna Alexopoulos Based on the Podcast Episode: "Navigating the PR Dilemma: Insights from Super Duper Founder, Genna Alexopoulos" - Episode 39, The Magic of Songwriting with Francesca de Valence Are you an artist pondering the age-old question of whether to dive into Public Relations (PR) when unveiling your latest masterpiece? The decision to engage with a PR firm can be daunting, especially when faced with

3011, 2023

Ways to Power Up Your Digital Marketing and Make the Most of Release Day

By |November 30th, 2023|

Ways to Power Up Your Digital Marketing and Make the Most of Release Day Based on the Podcast Episode: "Power Up Your Digital Marketing and Make the Most of Release Day with Viv Mellish" - Episode 38, The Magic of Songwriting with Francesca de Valence Traditionally, a record label takes care of music distribution and marketing for their artists. As an independent artist without a label, how can you get your music distributed onto

1611, 2023

How Australia Singer Celia Pavey Became Pop Sensation ‘Vera Blue’

By |November 16th, 2023|

How Australia Singer Celia Pavey Became Pop Sensation 'Vera Blue' - An A&R Conversation with Michael Parisi Based on the podcast industry conversation with Michael Parisi where we look at how he took Celia Pavey from a third-place finish on The Voice to Aussie pop sensation Vera Blue - Episode 37, The Magic of Songwriting with Francesca de Valence If you’re still developing your artistic sound and look or evolving it to the next

211, 2023

What is Music Marketing? Plus the Best Music Marketing Advice You’ll Hear This Year

By |November 2nd, 2023|

What is Music Marketing? Plus the Best Music Marketing Advice You'll Hear This Year Based on the Podcast Episode: "What is Music Marketing? Plus the Best Music Marketing Advice You'll Hear This Year with Stephen Green" - Episode 36, The Magic of Songwriting with Francesca de Valence In this industry conversation with music media stalwart Stephen Green, we tackle the question of what marketing is from a macro viewpoint as well as best practices

1910, 2023

How to Network like a Rockstar at Music Industry Events and Conferences

By |October 19th, 2023|

How to Network like a Rockstar at Music Industry Events and Conferences Based on the content of Episode 35, The Magic of Songwriting with Francesca de Valence It’s not what you know, it's who you know. Club founder, Francesca is a bit of a networking rockstar and has been travelling around Australia over the past few months attending some key music industry events building her relationships, and sharing and learning. But she didn’t always

510, 2023

What Can An Independent Record Label Do For An Artist?

By |October 5th, 2023|

What Can An Independent Record Label Do For An Artist and Do You Even Need One? Based on the Podcast Episode: "What Can An Independent Record Label Do For An Artist and Do You Even Need One? with Sweetie Zamora" - Episode 34, The Magic of Songwriting with Francesca de Valence What does a record label do? How do I get a record label deal? And what are some ways that I can get

2109, 2023

Do I Need a Music Manager and How Can They Help Me Take My Next Steps?

By |September 21st, 2023|

Do I Need a Music Manager and How Can They Help Me Take My Next Steps? Based on the Podcast Episode: "Do I Need a Music Manager and How Can They Help Me Take My Next Steps? with Simone Ubaldi" - Episode 33, The Magic of Songwriting with Francesca de Valence Do I need a music manager? When do I need a manager? What does a manager really do? And until I have one,

2407, 2023

Building Confidence and a Strong Creative Team

By |July 24th, 2023|

Building Confidence and a Strong Creative Team: Behind the First Album Release with Kaiyah Mercedes Based on the Podcast Episode: "Building Confidence and a Strong Creative Team: Behind the First Album Release with Kaiyah Mercedes" - Episode 32, The Magic of Songwriting with Francesca de Valence 17 year old queer singer songwriter, Kaiyah Mercedes has gone from writing their first song at eleven years old to their debut album being streamed over 200,000 times,

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